10 Secret Guide To eCommerce Video Ads

If you’re looking to get more traffic to your eCommerce site, video ads are a great way to do it.

Video ads are better than regular text ads because they catch people’s attention more and keep them engaged longer.

They can also drive more sales than most other advertising strategies because they give customers information about the product or service being sold before clicking on an ad link.

But if you want your video ads to be successful, there are some essential things you need to know about how best to create and promote them.

1. Make your eCommerce Video appealing

To make your eCommerce video ads stand out from the crowd, you should:
  • Make sure your eCommerce video is appealing. Your ideal customer is watching hundreds of commercials and advertisements every day. You need to capture their attention in less than 30 seconds. If your eCommerce video doesn’t grab them right away, you’ll lose them forever. You need to present something exciting and inspiring in your eCommerce videos if you want them to be successful.
  • Make sure that the content of your ad makes sense for the audience watching it (and not for someone who’s looking at your business from an outside perspective). Your customers aren’t familiar with every product or service available today; they might even have difficulty.
  • Understanding how specific products work together unless they’ve already seen someone else doing so before now! So be sure that when presenting any new ideas/concepts within each ad (such as through text overlays), don’t go into too much detail since most people won’t have time.

2. Focus on the product in the video

Focus on the product, not the brand.
 
You might think that if a product has a brand name, it’s okay for you to show that in your video ad. But this isn’t always true.
 
Many eCommerce businesses choose not to have their brand name appear in their videos because they want viewers to focus on the product itself and not on the company behind it (especially if many products are being featured).
 
Instead of showing off your company’s logo or website address at every opportunity, keep things simple by only using text if necessary (and making sure it doesn’t distract from what viewers should be paying attention to your product).

3. Use storytelling to create a memorable ad

  • Use storytelling to create a memorable ad.
  • Use storytelling to help your brand stand out.
  • Use storytelling to build trust.
  • Use storytelling to make your product or service more relatable.
  • Use storytelling to make your brand more human and not another faceless business trying to sell you something (like most advertising).

4. A/B test your videos

Growth Hacking A/B testA/B testing compares two versions of a web page to see which one performs better. It’s also a great way to confirm your ideas and learn more about how you can improve them.
 
A/B testing can be used in eCommerce video ads as well, and it’s pretty simple: create two different versions of your ad and run them in parallel (or switch them on the ).
 
Here are some questions that you may want to answer during this process:
  • Which headline works better?
  • What’s the best method for selling my product?
  • What video length works best?

5. Include subtitles and CTAs in your videos

If you want to expand the reach of your videos and get them in front of more people who speak a different language, subtitles are a great way to do that.

Subtitles can be used to communicate the benefits of your product, the value of your product, or even as an educational tool for customers who don’t speak English well enough to understand what you’re saying.

This is especially important if you’re selling products in countries outside of North America or Western Europe; At the same time, many companies focus on these markets because they believe there’s plenty of untapped potential there; they often underestimate how difficult it can be for these customers to understand them without subtitles.

6. Driving traffic to your site with video ads

You can also use video ads to drive traffic to your site. When people see a video ad, they are more likely to click on it and visit the website advertised.

This is because the video is much more engaging than static images and text, so people pay more attention when they see it.

The great thing about videos is that they’re also more likely to be shared across social media platforms like Facebook or Twitter by viewers who enjoy what they see.

As for retention rate, studies have shown that viewers will remember about 80% of what they saw in a 30-second clip after two weeks compared with 20% if it were an image only!

7. Promote the video via social media

social mediaThe last thing you want to do is share your video and pray it goes viral. That’s not how content marketing works!

Instead, it would help to use social media to drive traffic to your site, engage audiences, and drive sales.

Here are some ways you can use social media for each of those goals:

Drive Traffic to Your Site- The more views a video has on YouTube or Facebook Live (or any other platform), the higher it is ranking in search results will be.

This makes it easier for people who haven’t seen your video yet to find it online. So make sure that every piece of content has an accompanying link back to your website where people can learn more about what you offer or buy something right away.

Drive Engagement- When users like or comment on an eCommerce ad, they’re exposed to products and brand messages in these spaces, which helps build awareness around both aspects while encouraging further interaction with other consumers who may have similar interests.

Drive Sales/Repeat Purchases – When someone buys from your company through social media, there’s no need to come back later down the line needing something else too because everything was delivered at once.

Brand Awareness – Advertising through social media channels helps establish brand recognition across many demographics, leading to building positive associations between those demographics and your business model.

Brand Loyalty – Emotional connections made between customers when viewing ads create an emotional attachment between consumer values such as trustworthiness, which leads them to want to return again later down the line without worrying whether product quality might change over time.”

8. Be available for engagement
  • Use a call to action. Tell viewers what you want them to do next at the end of your video. Tell them how they can connect with you, where they can find more information about your brand or products, and any other way that would be helpful for them.
  • Provide links for engagement. Include links in the video description for people who want more information about your product or service but aren’t ready to make an immediate buy or sign up for an email list.
  • Have social media profiles listed in the video description so viewers can follow those pages as well—this is especially important if you have brand ambassadors producing videos on behalf of your company!
  • Make sure all these contact resources are easy to find; don’t hide them behind a pop-up window, or must users scroll down past lengthy paragraphs to fill out a form!
9. Use a combination of content types

This is where video content can be used to promote your product, text can provide more information, and audio content can explain the benefits of your product.

10. Keep your target audience in mind throughout the entire process

It’s essential to keep your target audience in mind throughout the process. This will help you make sure that:

  • You’re targeting the right people.
  • You’re targeting the right platform.
  • You’re targeting the right content.
  • You’re targeting the right time.
  • You’re targeting the right price.
This is an interesting read; check it out!

This piece will give you helpful information and show you how to improve your eCommerce business.

We all want to improve our businesses. And what better way than by getting inspired by others who have already done so? You’ll be able to learn something new, be entertained, informed and motivated.

We’ve shared some of our best tips for using video ads to drive conversions and increase sales in this article. We hope you’ve found them helpful and will use them in your eCommerce marketing campaigns!

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