Growth Hacking: 7 Tactics to Boost Your eCommerce Business »

Growth hacking is the use of resources and cost minimized marketing tactics to drive growth.

What is growth hacking?

It uses resources and cost minimized marketing tactics to drive growth.

Growth hacking can help you keep your customers, increase your brand awareness, and increase product sales.

It is an umbrella term that changes shape when applied to different business formats.

Due to the startup culture, they often have to use analytical, creative, inexpensive and innovative methods to grow their company’s customer base.

For a brick and mortar shop, it may include in-shop discounts etc.

That is the only thing that a growth hacker does.

How to use growth hacking for an eCommerce shop?

Here are the seven ways you can follow to try and apply growth hacking in your eCommerce business.`

Step 1. Cash on social proof:

Customers love validation from others on their shopping decisions.

So, Add and showcase your Buyer reviews on your website in the limelight.

This works especially when the product is a high ticket where social proof may reduce the perceived danger of loss.

Add a testimonial section to your eCommerce site.

This’s an opportunity for customers to tell others about their positive shopping experience.

Step 2. Build social sharing links into website content

Build social sharing links into content using tools like ClicktoTweet.

Consider building easy social sharing tools like “tweet this” buttons into your content.

So that readers can share items they locate particularly valuable without leaving the webpage.

This Growth hack works specifically with things like one-line quotes or statistics.

Since Twitter has a 280 character limit, these short snippets are top for sharing.

Step 3. Personalize as much as you can:

Thank you cards or rewards. You need to use a personalized approach for your customers.

Customers always remember the extra steps you take to keep them happy.

I remember receiving a first customer discount on my first order on an eCommerce site.

I have been shopping on that website ever since; that first order was about five years ago.

Personalized messages connect your customers to your brand.

Step 4. Webinar or Embed live video

Are you planning a live stream, like a YouTube Live or webinar? Embed it to your eCommerce site.

You can embed certain types of live videos on your eCommerce site.

We are providing a smooth reference factor for people who want to tune in but did not enrol in advance.

Step 5. A/B test the customer journey

This’s one of the most popular growth hacks. Test what’s proper and what hurts your sales.

You would want to check product pages for an eCommerce store, which is the most critical stage in a customer’s shopping journey.

Experiment with everything in the client’s journey, from your advert copies to the checkout page.

Analyze what works and what slows down the process.

For example, test your web designs, product images and product descriptions.

Step 6. Change up your landing page layout

If your website landing page does not excite your audience, it is time to go back to the drawing board.

This is especially true if you have already A/B tested everything and are still getting low conversions.

Think about the website landing page in a whole new way.

Step 7. Work on your CTA

This is the next step you want your customer to take.

eCommerce shop or not, CTA’s are essential as they get the customer to take the action you want them to take.

All excellent CTA’s share a few common characteristics. These include:

Power words like ‘free’, ‘now’, and ‘fast’.

However, when you create the ad, make sure your current clients are excluded from the audience.

Only you know what is best for your particular eCommerce business. Try at least three of these eCommerce growth hacking Tactics and get back to me on how they worked.

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Growth Hacking: 7 Tactics to Boost Your eCommerce Business